Overview
In order to help prevent US horseracing from becoming extinct within 2-decades, Imajilan™ and Creatorans™ have teamed up to create one of the most exciting and powerful projects ever devised to revive and thrive a multi-billion industry--and keep the United States from losing millions of needed jobs and economic GDP. We are proud to present a brand new technology, synergy mar-comm, spectrum entertainment, and business and industry renovation solution set and system that we call Leveraged Dynamic Synergy™ (LDS)--specifically designed to meet the challenges of reviving then growing horseracing into a $30 billion per year industry!
While designed for uber-optimized effect when coupled with Creatorans™ Project Metamorphosis (AERSA / Special Solution Series, etc.), Winner's Universe™ is a stand alone project specifically designed to affect mass scale profit regeneration across the board for all horseracing stakeholders. The full project currently projects $3 dollars in new net profits for each $1 invested into the project*.
*Projections subject to verification post LDS formalization.
While designed for uber-optimized effect when coupled with Creatorans™ Project Metamorphosis (AERSA / Special Solution Series, etc.), Winner's Universe™ is a stand alone project specifically designed to affect mass scale profit regeneration across the board for all horseracing stakeholders. The full project currently projects $3 dollars in new net profits for each $1 invested into the project*.
*Projections subject to verification post LDS formalization.
World Class Prestige
Within the industries of horseracing, entertainment, transmedia, public relations, network programming, marketing and advertising, and communications, there has never been a project that comes close to Winner's Universe™ in terms of new innovations and applications, scope, synergy, and world class prestige. In short, Winner's Universe™ has no peers! Imagine one project crossing all these industries with innovative firsts! Imagine the cross-industry "buzz" such a prestigious project can generate for horseracing (an industry still thought of today by many as operating in the Stone Age suddenly turns the tables to become the foremost leader in its use of innovative technology)!
Extraordinary Uniqueness = Sustained Profits
Winner's Universe™ combines synergy mar-comm and spectrum entertainment in new ways. The project utilizes a two-generation-forward design incorporating convergence media and Imajilan's™ proprietary Optramedia™ design system.
Winner's Universe™ cannot be duplicated by any television network, producer, marketing company, advertiser, PR agency or business consulting company simply because this project represents never before seen or used technologies, systems, and approaches (most of which are proprietary to either Creatorans ™ or Imajilan™).
While it is true that some companies could put together a large scale media or even a transmedia project, the guarantee is that most, if not all of the funds invested, would either be lost or return sub-par or temporary results. And if such third party media projects fail to heed the warnings set under the Project Metamorphosis study, results could actually turn disastrous for horseracing.
Only Winner's Universe™ provides the needed industry medicine because it utilizes extensive horseracing study and analysis to design customized solutions that can ensure long-lasting results**.
This is the only major project for horseracing that forecasts significant new profits and ROI virtually out of the gate and actually seeks to make horseracing one of the fastest growing and most lucrative industries in North America--all while avoiding the industry's dreaded yet forecasted demise.
**Assumes Winner's Universe™ will be coupled, at some point, to Project Metamorphosis and AERSA efforts by the industry to create greater synergy.
Winner's Universe™ cannot be duplicated by any television network, producer, marketing company, advertiser, PR agency or business consulting company simply because this project represents never before seen or used technologies, systems, and approaches (most of which are proprietary to either Creatorans ™ or Imajilan™).
While it is true that some companies could put together a large scale media or even a transmedia project, the guarantee is that most, if not all of the funds invested, would either be lost or return sub-par or temporary results. And if such third party media projects fail to heed the warnings set under the Project Metamorphosis study, results could actually turn disastrous for horseracing.
Only Winner's Universe™ provides the needed industry medicine because it utilizes extensive horseracing study and analysis to design customized solutions that can ensure long-lasting results**.
This is the only major project for horseracing that forecasts significant new profits and ROI virtually out of the gate and actually seeks to make horseracing one of the fastest growing and most lucrative industries in North America--all while avoiding the industry's dreaded yet forecasted demise.
**Assumes Winner's Universe™ will be coupled, at some point, to Project Metamorphosis and AERSA efforts by the industry to create greater synergy.
Trailblazer
Winner's Universe™ incorporates over a dozen cutting-edge technologies and systems not yet revealed to the world. Inventions and technologies like HubRun™, Optramedia™, Mixgration™, Synthemedia™and Cultural-Bias Marketing (CBM) are just a few of the proprietary tools incorporated into Winner's Universe™. And that's just for starters! A host of new tools and inventions created for horseracing by Creatorans™ also enhance synergy!
Powerful First Mover PR Leverage
In addition to helping its client industry, Winner's Universe™ has an extraordinary potential for growing over-all project results through word-of-mouth leverage across the industries of marketing, communications, entertainment, and technology, thus bringing additional promotional power to the target industry of horseracing. Not only is the actual project itself worthy of its own "free" press coverage, but all the underlying science and innovations built into Winner's Universe™ itself are being revealed for the first time. Hence the project expects exponential market "buzz" and industry benefits---tens of millions in additional free publicity and promotion for the project is now realistically anticipated. No other solution comes close to that benefit!
Purpose
The purpose of the project is to boost revenues for the entire horseracing industry through the process of repairing cultural-bias or stigma related damages in key consumer segments while simultaneously apply a synergy mar-comm and spectrum transmedia application. Results are magnified when the project includes the full list of solution projects, such as AERSA and more.
The ultimate goal is to return mass consumer markets to the horseracing experience and thus revitalize the industry and its revenue outlooks.
The ultimate goal is to return mass consumer markets to the horseracing experience and thus revitalize the industry and its revenue outlooks.
CULTURAL-BIAS uncovered in major study
The issue of cultural bias and its negative impacts on the horseracing industry were discovered during the Project Metamorphosis study, which had been prepared for The Jockey Club® starting in 2012 by consulting company Creatorans™. In 2013, the company released results of its study under Report 1 of the 6-part study and solution series. The study revealed consumer segments critical to the industry's future and current health were increasingly suffering the negative impacts of cultural-biasing, an aspect of consumer cultures whereby consumers tend to see an offering as being closer to a cultural Taboo than a Value (as measured by cultural bias assessment tools).
Of course, other aspects, such as a weakened economy, smaller wallet, competitive interests, lack of appropriate marketing budgets, loss of venues, excessive take-out rates, integrity, safety, image control, and more were also documented to be ill-affecting horseracing. However, the study's key finding revealed that cultural-biasing issues were not being addressed by the industry and were trending across North America at alarming rates. The study forecasted cultural bias would eventually reach critical mass to ensure the complete demise of horseracing within an estimated 2-decades unless neutralization programs were installed quickly--a very serious aspect overlooked by other top consulting groups such as McKinsey and Company.
The solution challenges were immense and it was clear traditional marketing remedies would never work.
Of course, other aspects, such as a weakened economy, smaller wallet, competitive interests, lack of appropriate marketing budgets, loss of venues, excessive take-out rates, integrity, safety, image control, and more were also documented to be ill-affecting horseracing. However, the study's key finding revealed that cultural-biasing issues were not being addressed by the industry and were trending across North America at alarming rates. The study forecasted cultural bias would eventually reach critical mass to ensure the complete demise of horseracing within an estimated 2-decades unless neutralization programs were installed quickly--a very serious aspect overlooked by other top consulting groups such as McKinsey and Company.
The solution challenges were immense and it was clear traditional marketing remedies would never work.
CULTURAL-BIAS REQUIRES DIFFERENT SOLUTIONS
Cultural bias issues in consumer markets cannot be overcome with traditional forms of marketing and promotion and require a far more sophisticated set of skills and techniques to achieve success. The discipline of cultural-bias study and appropriate remedies using cultural engineering tools is a relatively little known aspect in the field of marketing, social studies, business and industry. Creatorans™ is one of the few experts in the CBM field. Along with Imajilan™, the company devised what they believe is the ultimate remedy papckage needed to save and grow horseracing.
Leveraging Medicine Costs Into New Profits
Winner's Universe™ uses a unique design mix to satisfy the cultural-biasing problem for horseracing while also leveraging results through specialized solutions in mar-comm and spectrum transmedia applications. In short, the project address the cultural bias issue through leveraged entertainment with marketing programs designed to reach and affect subtle cultural change on a mass consumer society. The project couples long-term industry solutions and a variety of cures that translate into sound ROI and profit taking, thus ensuring sustainability--the goal of achieving eventual neutralization of cultural-biasing impacts against American horseracing are not only in reach, but also potentially lucrative.***
***Again, Winner's Universe™ is extends profitability to itself and other solution projects done in tandem with it.
***Again, Winner's Universe™ is extends profitability to itself and other solution projects done in tandem with it.
Meet The Technology and Media Designer
Winner's Universe™, Optramedia™, story engineering, and many other innovations utilized by the project were designed by Imajilan™, one of the foremost experts in transmedia story telling, synergy mar-comm and convergence entertainment. The project would not be possible without the underlying industry research and data used in the project, as well as the cultural engineering matrix supplied by the Creatorans™ consulting group. The two have teamed up to ensure Winner's Universe™ represents the best of the best in cutting-edge solutions.
Copyright 2012-2014 Imajilan™ and Creatorans™. All Rights Reserved.
